Unleashing the Creative Potential Within Us All
by Tom Kelley and David Kelley
Innovation and creativity are now widely accepted as the driving forces behind business success, and are among the most highly prized qualities in today's leaders. But most of us tend to abdicate the mantle of creativity to the "creative types"—those who paint, sculpt, design, or write for a living. We forget that as kids, we were all creative, making things our of clay and using crayons with abandon. Over time, so many of us were discouraged in our creative endeavors and eventually focused our energies on more traditional pursuits. In Creative confidence, the Kelley brothers remind us that we all have ideas and insights to offer. They demonstrate that creativity is a mindset, a way of thinking, and a proactive approach to finding new solutions. We may not all be artists, but we can be more creative lawyers, doctors, managers, or salespeople.
Drawing on stories from their work at IDEO and the d.school at Stanford, the Kelleys show us how to tap into that wellspring of creativity and imagination when tackling the problems we encounter. Moreover, they reveal specific strategies to unleash that creative spark within us. Creativity and the ability to innovate, they explain, are like muscles—the more we use them, the stronger they get. Creative Confidence gives us the courage to make a difference in the world around us and inspires us to combine breakthrough ideas with action in a way that improves our companies, our careers, and our lives.
Creative Confidence is a myth-busting, muscle-building gem of a book. It shatters the false belief that only some people are creative. Then it provides a smart, practical action plan for boosting your innovative capacities. If you want to be more creative, read the Kelley brothers' words, follow their advice, and then—as they'd tell you—do something!"
—Daniel H. Pink, author of Drive, A Whole New Mind and To Sell Is Human
"David Kelley has unleashed the power of design thinking for thousands of Stanford students and hundreds of influential Silicon Valley entrepreneurs. In
Creative Confidence, he and his brother, Tom, share their secrets about how each of us can find our creative posers. They describe a way of thinking that will change your professional and personal life."
—Charlie Rose, acclaimed interviewer and broadcast journalist
"This book changed me. Creative Confidence is that rare combination of thought leadership, soulful storytelling, and real-life exercises that inspires you to reclaim your creative passion and courage. I feel braver already."
—Brené Brown, PhD, author of Daring Greatly
David Kelley is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.
Tom Kelley is a partner at IDEO and the author of the bestselling The Art of Innovation and The Ten Faces of Innovation. He is also an executive at UC Berkeley's Haas School of Business.