How Great Leaders Inspire
Everyone to Take Action
by Simon Sinek
Start with Why is the book chosen to accompany the Center for Spiritual Living Santa Rosa theme for November 2019
Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. Millions have already seen his TED video about the importance of knowing why we do what we do. Start with Why takes the concept even deeper.
Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why. WHY is not about money or profit—those are results. WHY is the thing that inspires us and inspires those around us.
From Martin Luther King, Jr., to Steve Jobs to the Wright brothers, Start with Why shows that the leaders who inspire us all think, act and communicate in the exact same way—and it's the complete opposite of what everyone else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led and people can be inspired—and it all starts with WHY.
An ethnographer by training, Simon Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.
"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead."
—William Ury, coauthor of Getting to Yes
"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable."
—General Chuck Horner, air boss, Desert Storm
"Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth."
—Mokhtar Lamani, former ambassador, special envoy to Iraq